The New Groove Creative Experience
At New Groove Creative, we don't just teach dance – we spark joy, build confidence, and create uplifting communities through the authentic art of Street Dance. Serving Ashford and the wider Kent area, our vibrant, non-competitive classes empower every individual – from bouncing babies to thriving seniors – to move, connect, and express themselves in a welcoming space where everyone belongs 🌟.
👩👧 Groove & Grow sessions for mums & babies
🕺 Fun-filled toddler, kids & teens Street Dance classes
💃 Adults rediscovering their passion with GrooveFIT
🎯 Groovercise for senior adults – movement, laughter & friendship
🎉 Events for mums & senior adults
🚸 Action-packed half-term fun days for kids
More than just dance – every session is designed to boost confidence, strengthen resilience, and combat isolation through positivity and connection. Whether it's school clubs, positive activity courses, dance fitness sessions, or wedding first dance experiences – New Groove Creative celebrates the power of movement to transform lives.
Join the #GrooveCommunity and unlock your best self – one groove at a time 🔥💃✨
GrooveTOTS & GrooveKIDZ
Authentic Street Dance classes in the styles of Hip Hop, Lockin & Breaking for ages 2-16 years. Transform your child’s Street Dance experience through passion and positivity. Meet like-minded dancers and watch your child’s confidence bloom as they become part of our Street Dance Community
Groove and Grow
Looking for a fun, uplifting way to stay active while bonding with your baby? Groove & Grow is a unique mum & baby dance class designed to bring movement, music, and connection into your week. No dance experience needed—just come along, enjoy the groove, and meet other mums in a friendly, supportive space.
Groovercise
Exercise & Friendship – for the mature and retired. Dance your way through a light, easy to follow exercise class to all of your favourite song classics. No dance experience necessary. Refreshments and social time included in the session price and timings
There’s more…
Street Dance School Clubs & Workshops
Transforming Street Dance skills, knowledge, social interaction and team building
Positive Activity Courses
Fun, supportive and safe setting for young people to engage in the growth of their physical and mental well-being through their Street Dance journey
Wedding First Dance Experience
Create the first dance you have always imagined
School Holiday Clubs
Schools out, fun begins! Are you ready to get New Groove Creative during the Holidays?
Meet The Team:
Ellie is a passionate performer with years of experience in the entertainment industry, having toured with Channel 5's Milkshake! Live as Dance Captain and traveled the world with dance tours to places like India and Qatar. Her performing credits include a variety of leading lady roles in pantomimes across the UK and the West End, including Princess Aurora in Sleeping Beauty, Princess Jasmine in Aladdin, and Fairy Nuff in a beloved local panto. Ellie has even had the incredible opportunity to perform at the iconic Glastonbury Festival.
She also appeared on ITV’s This Morning to celebrate 50 years since The Beatles released their legendary album Abbey Road. In addition to her performance work, Ellie is a fully qualified dance teacher, completing her Teacher Training with Urban Strides, the UK's top street dance specialists. She was also a proud member of their Senior Dance Crew.
As a new mum, Ellie is embracing the balance between motherhood and her performing career, finding inspiration in her little one. Her journey as a volunteer, helping others and giving back, was the motivation behind founding NGC. Following the recent success of the Groove & Grow | Mum & Baby classes, Ellie is excited about the next steps for her business, expanding to provide classes for all ages and stages—did someone say events?
Fun Facts: Ellie is learning the piano, enjoys movie nights (but no scary films!), loves a good ice cream, and her all-time favourite meal is a classic roast dinner.
My Mission with New Groove Creative
The inspiration behind New Groove Creative is Ellie Fiore. Ellie says “New Groove Creative’s mission isn’t about being the best in the room, it is about reaching your own potential, whether that be in exploring new dance styles, new confidence, new social skills or developing personal growth through the power of the vibrant and cultural dance style of Street Dance due to its social nature.
“Using mindfulness and resilience training to maintain a good mental attitude is key in the fast-paced society we live in today. New Groove Creative’s mission is to practice these principles in our sessions so that our students can incorporate these skills into everyday life.
“I believe that without challenges we are unable to learn and to overcome obstacles that life may throw our way. I use techniques to 'challenge' our students to encourage them to become more aware of themselves and in turn motivating them to deal with certain obstacles, however big or small. This is a key part of building resilience!
According to Mind Charity statistics 1 in 4 people are experiencing mental health issues in the UK. I am particularly mindful that during these challenging and uncertain times we are all facing and adjusting too, I aspire to inspire people of all ages to visualise learning through creativity and mindfulness. I myself, strive to keep learning new techniques for my services, to consistently create a safe and positive environment for all to enjoy being unapologetically themselves”.
Ben
Ben found his love for dancing at the age of three. He gained his professional training in Dartford, where he studied at Reynolds Training Academy for three years on the dance course.
Since graduating Ben has been performing on a variety of stages. From Pantomimes, Britain's Got Talent, to working onboard cruise ships. Some of which include Holland America, Cunard and P&O.
Teaching and choreography is a great outlet for bens creativity. Being able to be a part of the process of someone’s development and achieve their goals within the performance industry, is an extremely gratifying process.
What People Are Saying
My sons had a great time at Summer School. They walked out with big smiles saying ‘best holiday club ever!’ The final day parents were treated to a showcase which was amazing. It was clear to see how much hard work had gone in. Not just dancing a bit of history and art too. Thanks Ellie
— Emma Johnson
(New Groove School Clubs)
Sarah - Fantastic teacher! Full of enthusiasm! but totally understands that some of us are born with 2 left feet!! haha, 4 lessons in and loving it! Cant wait to show off our Wedding 1st Dance in less than 2 months time! Can't recommend highly enough!!
— Chris & Sarah Hayles
(Wedding Dance)
Ava absolutely loves Ellie’s classes they are always super energetic and FUN, she can’t wait for the NGC workshop she’s super excited!
— Lauren Rogers
(GrooveKIDZ)
Just come home from Groovercise, BRILLIANT! I was unsure about going but I am so glad that I did - Ellie is so welcoming, full of energy and makes the class fun! Can't wait for next week!! If you're unsure whether it's for you - give it a go - I think you will be pleasantly surprised.
— Sue Archer
(Groovercise)
Book a complimentary virtual
meet & greet with Ellie
Are you interested in the classes we offer at New Groove Creative but are feeling nervous or anxious about taking the leap? Don’t you worry, we’ve got you covered…
Book a complimentary 15 minute virtual meet and greet with New Groove Creative’s founder/teacher Ellie as she puts your mind at ease of any fears or worries… after all we are ‘DANCING TO EXPRESS NOT TO IMPRESS
Any questions?
If you want to know more about any of the services New Groove Creative offers, please don’t hesitate to get in touch and we’ll get back to you as soon as we can.